Ideal Client Questionnaire
Understanding your ideal client is the foundation of every great brand strategy. This questionnaire will guide you through the key questions about who your people are, what they need, and how your brand can serve them.
Take your time with each answer. The more detailed and honest your responses, the more powerful our work together will be.
Ideal Client
Section 1 of 4 · 14 questions
1Demographics
Who is your ideal client in terms of gender, age, and geography?
2Lifestyle and Interests
Can you provide a detailed picture or persona of your ideal client?
3Pain Points
What keeps your ideal client awake at night?
4Fears and Concerns
What are they afraid of?
5Frustrations
What are they angry about, and who are they angry at?
6Daily Challenges
What are their top daily frustrations?
7Trends and Changes
What trends are occurring and will occur in their businesses or lives?
8Secret Desires
What do they secretly, ardently desire most?
9Decision-Making
Is there a built-in bias in the way they make decisions (e.g., analytical, emotional)?
10Communication
Do they have their own language or jargon they use?
11Media Consumption
What magazines do they read, and what websites do they visit?
12Daily Routine
What is this person's day like?
13Emotional State
What is the main dominant emotion this market feels?
14Ultimate Desire
What is the ONE thing they crave above all else?
Please answer all questions before continuing.
Business and Branding
Section 2 of 4 · 4 questions
15Existence and Value
Why does your business exist, and why should people buy from you?
16Unique Selling Proposition
What is your USP, and how are you different from others?
17Product/Service Overview
Can you explain your product and the unique benefit it offers in a single short sentence?
18Customer Journey
What is the biggest benefit to lead with, and what problem are you sure that you could solve for your target market?
Please answer all questions before continuing.
Marketing and Offers
Section 3 of 4 · 7 questions
19Compelling Offer
What is the most valuable thing you could do for your customer that would provide a good profit?
20Language and Communication
How can you speak in your target market's language authentically and persuasively?
21Emotional Triggers
Which emotionally charged words or phrases will capture and hold the attention of this market?
22Outrageous Offers
What outrageous offer, including guarantees, can you make to your customers?
23Competitive Landscape
Who else is selling something similar to your product, and how are they positioning themselves?
24Previous Attempts
Who else tried selling to this target market and failed? What can you learn from their mistakes?
25Overcoming Objections
What are your customers' objections, and how can you solve them?
Please answer all questions before continuing.
Sales Strategy
Section 4 of 4 · 5 questions
26Value Stacking and Upsells
How can you bundle and increase the value of your offer, and what complementary products or services can you upsell?
27Payment Flexibility
For high-ticket items, how can you offer a payment plan to make it more accessible?
28Risk Reversal
How can you offer a risk-free transaction to reverse the risk for your customers?
29Scarcity and Urgency
How can you incorporate scarcity to create a fear of loss?
30Problem Solving and Pain Relief
How can you position yourself as the ultimate problem solver and pain reliever for your target market?
Please answer all questions before continuing.
Questionnaire Complete
Thank You!
Your responses have been recorded and sent to the Archer team. Below is a summary of everything you shared. This will form a vital part of your brand strategy.
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